From Social Media Manager, now, it’s expand scope of work to new job description to control overall about social.
According to the LinkedIn listing, the person will have a blend of digital savvy and sales expertise:
“The right candidate will have a blend of digital media savvy, social media knowledge and first hand sales experience. While social will be the primary focus, the SMM will also have working knowledge regarding email/permission marketing and mobile/SMS packages. A sense of experimentation is a must for this individual as this segment of the business is relatively new, underdeveloped and without a prior history to build upon. To be successful, they will work with the product managers for the three platforms (social media, mobile, email) to guide development to ensure a sustainable business model and sales strategy. They will work across the entire organization to support both local sales teams and corporate strategy work.”
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